“When I’m on my bike I’m curious about everything - every opportunity to do a detour - to stop, have a look at something, and inspect it.” Curiosity leads TV presenter Timmy Mallett on his cycling adventures. We too believe tourism is more than just the destination – it’s the exploration. That’s why we encourage visitors to slow down and immerse themselves in a region, to spread the benefits of the visitor economy. We sat down with Timmy at the SSDAlliance Conference to talk tourism and it was “utterly brilliant”. #TimmyTalksTourism #ScotlandStartsHere
VisitScotland
Government Administration
Edinburgh, Scotland 64,840 followers
Our Scotland, Our People
About us
As an economic growth agency, we aim to drive the Scottish visitor economy by growing the value of tourism and events. To do this, we focus on three areas: market development, business and experience development and place and destination development. A leader in responsible tourism, our activities are aimed at creating better places for people to live, work and visit. As an employer, we offer an inclusive and progressive culture that prioritises our people, creating a positive working environment that encourages flexible and sustainable work practices for all our employees. We aim to be an employer of choice. For more information visit our corporate website - VisitScotland.org.
- Website
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http://www.visitscotland.org
External link for VisitScotland
- Industry
- Government Administration
- Company size
- 501-1,000 employees
- Headquarters
- Edinburgh, Scotland
- Type
- Government Agency
- Founded
- 1969
- Specialties
- Marketing, Partnership Initiatives, Visitor Information, Digital and Media, PR & Communications, and Business Advice
Locations
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Primary
4 East Market Street
Edinburgh, Scotland EH8 8BG, GB
Employees at VisitScotland
Updates
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🚂 All aboard! We've noticed a growing interest in train travel among our visitors from France. Take a look at our latest campaign in partnership with ScotRail, aimed at the French market, which highlights the ease of train travel around #Scotland and promotes the unique experiences we have to offer, just a short stroll from the country’s train stations. 📸 Tony Hardley Photography/ScotRail
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Last week, our 30th Scottish Thistle Awards scooped "Best Public Sector Event" at the Scottish Event Awards. A huge shoutout to our brilliant events team. This award is a fantastic endorsement of their expertise and creativity in delivering our annual awards programme. Go team! 👏 Image credit: Paul Watt Photography
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As we launch our new corporate plan, hear from our Chief Executive, Vicki Miller, on our commitments and ambitions to drive the visitor economy and support our tourism and events sector over the next three years. Read the full corporate plan on our website - you can find the link in the comment.
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We're excited to extend a warm industry welcome to six new members who have been selected to join the Tourism and Hospitality Industry Leadership Group (ILG). Discover more about them... To learn more about the ILG, please check the link in the comments.👇 Amanda Wrathall, Franck Bruyère MIH, Hannah Schlesinger Brodie, Patrick Colquhoun, Sarah Allanson, Victoria Erasmus
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Have you met Elise Compagnon, our Assistant Market Development Manager for UK & France? We recently caught up with Elise to learn more about her role, organising familiarisation trips (fam trips) for #VisitScotlandConnect and her favourite places in Scotland. Read the full Q&A with Elise on VisitScotland.org (link in comments)
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It's #CommunityTourismDay25 so what better day to share the stories from our #ScotVisitorEconomy campaign that highlight how tourism supports, sustains and empowers local communities. Read our interviews with Loch Ness Hub & Travel, Dundonald Castle & Visitor Centre and ALL ROADS LEAD TO WHITHORN and find out more about what the visitor economy means for their community. [Link in comments]
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New York City Tartan Week proved once again to be an incredible platform for promoting Scotland to one of our largest international markets. Over the week, our team successfully built relationships with key tour operators and airlines, and engaged with potential holidaymakers, and diaspora organisations. These images are just a flavour of our activities across the pond at this year's event. Check out the comments for the full story 👇 📷 © VisitScotland / Andrew Kelly Clare Coghill, The Royal Edinburgh Military Tattoo,
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More than a holiday - every trip taken and event attended enriches Scotland. Each pound spent by a visitor sustains jobs, supports businesses across industries, and benefits communities. The visitor economy is the thread that runs through our economy, and you're part of it. #ScotVisitorEconomy
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Could you be a Scottish Thistle Award winner for 2025? There is only ONE WEEK LEFT to submit an entry and showcase why your tourism or events business is one of the best in the industry. 🏆 Don’t miss your chance to shout about and celebrate your achievements. Enter at: https://lnkd.in/eZuY7HfV
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