People working in the industry. © Digital Tourism Scotland / Matt Davis

Introducing our new approach to business support

We’re committed to supporting you in welcoming visitors and creating quality, memorable experiences that make Scotland a must-visit, must-return, year-round destination. As I've mentioned before, our organisation has been evolving, and this has led us to consider how we best use our expertise, knowledge, and resources to help you, and together drive the visitor economy and increase its value to Scotland.

Today, I’m proud to share a new milestone in our business support journey. Our year-round programme of free-to-access support has been designed with businesses to help businesses to grow and keep up to date with the latest consumer, market and sector insight. At the heart of this approach is our new Business Support Hub website, a curated platform offering tailored advice and support for tourism and event businesses.

Although our approach has changed, the core principles remain the same. We’re dedicated to supporting businesses in a variety of ways – from our new Business Support Hub to Bitesize Webinars for Business to direct advice via our Business Enquiry and Support team. Hear more on this within my latest blog.

You’ll also see a change to this email – business support stories will now be delivered through a dedicated enewsletter, which I highly encourage you to sign up for. You can learn more about this and other updates in the latest edition of your Tourism Insider.

Kind regards
Vicki Miller
Chief Executive, VisitScotland

Our Business Support Programme

Today (25 March) sees us take the next steps in our business support journey with the launch of our Business Support Hub website and Bitesize Webinars for Business. Both are part of our Business Support Programme, which takes a digital-first approach to providing tourism and event businesses with valuable insights and advice.

New Business Support Hub launched

Working in the industry. © VisitScotland / Connor Mollison

Get advice for your business 

We’ve created the Business Support Hub website for tourism and events businesses in mind. It provides free, tailored advice and support on everything from digital channels to travel distribution, and from creating a quality, inclusive welcome to sharing your sustainable journey. 

We’re excited for you to explore the new website and invite you to share your feedback via the online form located at the top of each page. What you see today is just the beginning. Your comments will help shape future developments, updates, and enhancements. 

Greyhope Bay, Aberdeen. © VisitScotland / Kate Abbey

Grow your understanding of travel distribution and decide if working with a partner to sell your product is right for you. To make it easier, we have "how to video guides" that take you through how to meet travel distribution partners, considering the customer journey and preparing a pitch.

How to video guides

Team member of the Rosslyn Chapel. © VisitScotland / Connor Mollison

Setting a price for your product is one of the most important things you’ll do for your business. It’s helpful to fully understand the options for setting your prices, before factoring in the additional costs and commission of selling via a travel distribution partner.

More on pricing strategies

Would you like to keep receiving business support directly into your inbox?

You’ll need to sign up to our new Business Support enewsletter to continue to get business support articles. The Business Support email is packed with tools and resources to help your business, so sign up today. The Tourism Insider will continue to update you on our activity as well as news from the industry.

Market development

Arbirlot Falls, Angus. © VisitScotland / Kate Abbey

Promoting Scotland to the world

By leveraging key media channels and partnerships with prominent brands, we’re reaching audiences in key markets and sharing the unique stories that make Scotland a year-round, sustainable destination. Our latest activity includes work with National Geographic and Disney, Amazon, Le Figaro and Geo.

Solsgirth Home Farm, Dollar. © VisitScotland / Mat Hay

By showcasing seasonal experiences, we aim to drive sustainable economic growth while supporting businesses and communities ready to welcome visitors. Key themes include the great outdoors, food and drink, islands and great days out.

Our spring activity

RSPB Scotland Forsinard Flows nature reserve. © A highland Blend

Partnership marketing is a key component of our marketing strategy. Focused on collaborating with like-minded partners to promote Scotland to new audiences and amplify our message. This month, we’re launching some exciting new activities – check out who we’re working with.

Spring partners

VisitScotland Connect. © Newsline Media

From 9 – 10 April, VisitScotland Connect will welcome more than 240 trade-ready Scottish businesses, including accommodation, experiences and attractions, to connect with over 250 buyers, from 23 countries, who plan inspirational Scotland trips for their clients.

More on the event

In other news

Scottish Thistle Awards Central and East 2024 winners. © VisitScotland 

Entries open for the Scottish Thistle Awards

The search is on to find the best of the best in Scottish tourism and events, as entries open for the Scottish Thistle Awards. The Awards shine a spotlight on individual businesses, people and partnership working, celebrating excellence, collaboration and innovation. Entries close on 28 April 2025.

On the entries page, you'll find two helpful videos: one featuring insights from 2024 winners on how they crafted their entries, and another with judges' top tips on what to include in your submission.

Latest news

Read the latest regional and industry news for Scottish tourism and events – see what you might have missed: 

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