A family enjoying autumn on Kinnoull Hill, Perthshire. © VisitScotland / Kenny Lam |
Building sustainable demand for Scotland |
In my first month as Chief Executive, I’ve started getting out and about across the country to meet with businesses, stakeholders and politicians. It’s been a chance to hear about the challenges, investments and opportunities many are facing on the ground. As well as discussions around longer-term prospects as we work together to grow the value of the visitor economy.
And with industry event season in full swing, the VisitScotland team are out listening and talking to stakeholders and businesses, with a diary packed with regional and sector conferences and events over the coming weeks.
On the subject of events, we’re on day three of the World Travel Market in London. Getting Scotland’s products and experiences onto the programmes and itineraries of international tour operators and travel agents allows us to reach more customers in new markets, building sustainable demand for 2025. With more than half of international visitors using travel intermediaries to plan and book their visits, it’s a key audience for us and an integral part of our marketing strategy. Here's your latest edition of your Tourism Insider.
Kind regards
Vicki Miller
Chief Executive, VisitScotland |
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Sands of Meal, Shetland. © Promote Shetland / Euan Myles |
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This week we’ve been at World Travel Market in London, a global event for the worldwide travel and tourism industry. Attending this event allows us to build demand for 2025, 2026 and beyond and ensure Scotland is seen as a must visit, must return, year-round travel destination.
More on the event |
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Getting cosy at Westerton Farmers, Aberdeenshire. © VisitScotland / Mat Hay |
| Scotland – ready for its close up |
Destination storytelling through imagery and video connects audiences with products, experiences and places. How we capture Scotland through the lens is vital to drive visitors to experience what our country has to offer. Hear more from our multimedia team.
The perfect shot
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The Arbikie Experience, Angus. © VisitScotland and Luigi Di Pasquale |
Free images and video to use in your activity |
Access free images and videos of Scotland via our media toolkit. Enhance your marketing collateral or editorial copy with great imagery, story ideas and more. |
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Food at Glenegedale House. © Wild About Argyll / Kieran J Duncan |
| Food tourism experience case studies and resources |
If you're looking for inspiration and ideas to develop your food tourism experience, browse our case studies of successful food tourism experiences across Scotland.
Food tourism industry guide |
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Tourism and events industry events |
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An industry event. © VisitScotland / Mark Ferguson |
Our calendar of industry events is a great way to keep up to date on what is available. There’s a range of industry events coming up that could be of interest to you, these include: |
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Arival Activate Edinburgh |
Scottish tourism experience businesses are invited to attend Arival Activate | Edinburgh on 23-25 November. Having attended Arival last year, and presenting alongside our CEO, Vicki Miller at this year’s Activate Arival Conference – we’ve had a chat with Patrick O'Shaughnessy to find out why this event is a must-attend for Scottish tourism experiences. |
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News from our regions
Latest tourism and events news |
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Lost Shore Surf Resort, Ratho near Edinburgh. © Lost Shore Surf Resort |
Our industry website hosts the latest from across Scotland. Here’s what you may have missed:
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- Center Parcs plans first Scottish site
- New surf resort opening next week
- Cycling fund for South of Scotland
- Torchlight Procession returns
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Kelvingrove Museum and Gallery, Glasgow. © VisitScotland / Kenny Lam |
| MICHELIN Guide Great Britain & Ireland Ceremony |
Scotland Food & Drink and Glasgow Life have announced the MICHELIN Guide Great Britain & Ireland 2025 launch ceremony will be hosted in Glasgow for the first time ever next year.
Announcement |
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The River Tweed from Scott's View, Scottish Borders. © VisitScotland / Kenny Lam |
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Destination Tweed is a new visitor trail which will celebrate and share the nature, history and stories of the River Tweed. The South of Scotland Destination Alliance is looking to work with businesses and communities to enhance and develop quality visitor experiences and services along the route.
Get involved |
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Hello Vienna, welcome back Dubai… |
Good connectivity and a strong air route network are essential for the sustainable growth of Scotland’s thriving tourism and events industry. Making it easier for visitors to reach us helps make Scotland as a must-visit, must-return destination. In the last week we’ve had two route announcements from Edinburgh Airport: |
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The 2024 Top 100 Women in Tourism list has been announced, recognising the women who are doing amazing things for the tourism industry in Scotland. |
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VisitScotland, Waverley Court, 4 East Market Street, Edinburgh, EH8 8BG |
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