Wild Braemar, Aberdeen and Aberdeenshire. © VisitScotland / Mat Hay |
Tourism is a force for good |
Tourism and events are an economic and social powerhouse for Scotland, with a collective value worth £10.7 billion, sustaining 229,000 jobs and supporting more than 15,500 businesses.
Our offering is no longer confined to just the summer months - Scotland is a 365-day-a-year destination and every month, every season, every region, offers something different.
We recognise the significant pressure on public finances. It’s therefore more important than ever that we make the greatest impact with the funds we have. The work that we do helps make Scotland a year-round sustainable tourism destination and has clear economic impact.
We promote Scotland as a year-round destination, highlighting hidden gems and lesser-known destinations. And through this activity, we influence people to stay longer, spend more, and visit different places – spreading the benefits across our rural and island areas, as well as our towns and cities.
Of course, we cannot do it on our own. We work with industry, destination and sector organisations and other partners to ensure tourism and events deliver for communities in every part of Scotland, supporting livelihoods and sustaining local communities. Tourism is a force for good – creating economic and social benefits in every corner of Scotland. Enjoy the latest edition of your Tourism Insider.
Kind regards
Malcolm Roughead OBE
Chief Executive, VisitScotland |
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© Long Island Retreats, South Uist |
| Promoting Scottish islands |
Across our channels, we promote our Scottish islands through images, video content, travel itineraries and trip inspiration. Read a summary of some of the activity we've delivered to keep islands front of mind to potential visitors.
Our activity |
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Dumyat, Ochil Hills. © Discover Clackmannanshire / Damian Shields |
| Scotland leads on dog tourism |
According to new data from our UK Resident Holiday Sentiment Tracker, Scotland is emerging as one of the top destinations for UK pet-lovers this autumn and winter. It's estimated that £350 million is spent in Scotland’s visitor economy from overnight visitors that bring their dog.
Get more insight |
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© Balgone Estate, North Berwick |
| Tell us about new or exciting products |
Our PR team are on the hunt for new openings and visitor experiences to feature in our What’s New 2025 press release. Do you know of, or have any, new and exciting tourism products that fits the bill? Check out what we’re looking for and get in touch.
What’s New 2025 |
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New Director of Marketing and Digital appointment |
In July, we announced that we would begin recruitment for a new Director of Marketing and Digital, following Vicki Miller's successful appointment as our incoming Chief Executive Officer. We're pleased to confirm that we’ve appointed Vicki’s successor. |
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Ayrshire and Arran Tourism Conference 2024. © VisitScotland / Mark Ferguson |
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Comrie Croft, Crieff. © VisitScotland / SLG Photography |
| Providing inclusive practices |
Check out our top tips, advice, and resources to help make your offering more inclusive and accessible to all. This includes the free AccessAble disability essentials e-learning, a practical course which gives you knowledge and skills to provide a great service to disabled people.
Learn more |
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Brel Bar Ashton Lane, Glasgow. © VisitScotland / Kate Abbey |
| Delivering a quality visitor experience |
Find best practice tips on how to deliver the best possible visitor experience, whether you're an accommodation provider or running a visitor attraction. It covers things like pre-arrival and booking, customer service, cleanliness and interiors.
Best practice guides |
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Have your say | Business Baseline 2024 |
And finally, share your thoughts on the challenges and opportunities currently affecting your business in the Business Baseline survey.
By taking part you'll help provide a better understanding of the key issues and opportunities within the business community and help inform future business support from across Scotland’s public sector agencies. The survey closes 10 September, 5pm. |
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VisitScotland, Waverley Court, 4 East Market Street, Edinburgh, EH8 8BG |
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