TRNSMT Festival. Credit: Glasgow Life and Gaelle Beri |
Scotland The Perfect Stage |
Across the country our iconic venues and picture-perfect backdrops play host to world-leading cultural, business and sporting events of all sizes, all year round. Recently event fever was in full force with Taylor Swift and her 220,000 fans descending on Edinburgh. And coming up, this summer is filled with even more events including HebCelt Festival, The 152nd Open and AIG Women’s Open, the Edinburgh Festivals and the Sprint World Orienteering Championships.
At the end of last month, the refreshed national events strategy was launched. Scotland the Perfect Stage 2024 - 2035 aims to build on the event industry’s many achievements to date, as well as respond to the ongoing challenges faced by the sector. Events are ideally placed to continue to deliver tangible results against a range of national priorities. They not only provide world leading and authentic experiences, but they can drive positive change on multiple fronts.
Scotland has an enviable global reputation as a major events powerhouse. The refreshed strategy will ensure that the events industry continues to be an established global leader, delivering world-class events and experiences that contribute vital economic, social, and cultural value for Scotland. Enjoy your latest Tourism Insider enewsletter.
Kind regards
Malcolm Roughead OBE
Chief Executive, VisitScotland |
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The Royal Edinburgh Military Tattoo. Credit: VisitScotland / Kenny Lam |
Refreshed National Events Strategy |
Scotland the Perfect Stage 2024 - 2035 aims to provide a strategic focus for all involved in planning, securing, supporting, and delivering events of all sizes in Scotland. It will help build on our status as a world-leading events destination. Delivery of the events strategy’s vision is centred on three critical interconnecting strands: developing events, developing the industry and developing Scotland. |
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In the spotlight: Stirling Summer Sessions |
Summer Sessions showcases some of the biggest artists in the world in unique settings. We caught up with Katt Lingard, Head of Event Operations at DF Concerts & Events who is managing Stirling Summer Sessions to get some insight on the forthcoming concerts, and some of the wider activity at the forefront of DF Concerts work. |
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Our Lady of the Sea statue, Isle of Barra. Credit: VisitScotland / Kenny Lam |
EURO 2024 Germany adverts |
Ahead of the Scotland vs Germany game last week we launched a series of adverts during EURO 2024. Adverts promote Scotland as the perfect getaway for locals looking to substitute the football drama with dramatic scenery. They’ll run until the EURO 2024 final on 14 July. |
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Cliff walkers at Borgue in Dumfries & Galloway. Credit: Galloway and Southern Ayrshire UNESCO Biosphere |
UNESCO Biosphere marketing activity |
We’ve been working with Galloway and Southern Ayrshire UNESCO Biosphere in a marketing campaign to drive awareness of what the Biosphere is and the wealth of sustainable experiences available to visitors. Find out how it performed. |
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iCentre closure programme |
As part of our strategy to grow the visitor economy, in March we announced changes to the way we would provide visitor information. This included a decision to close our iCentre network. After careful consideration of several factors, we can confirm the iCentre phase one closure dates, as well as the proposed dates for phase two. |
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Regional round-up
Latest tourism and events news |
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SPECTRA Scotland’s Festival of Light. Credit: VisitScotland / Kenny Lam |
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Canoe on the River Tweed. Credit: Go Tweed Valley |
| Case study | Tweed Valley Canoe Trail |
We spoke to Go Tweed Valley, the public face of the Tweed Valley Tourism BID based in the Scottish Borders. They've recently launched a new product - the "Tweed Valley Canoe Trail".
Hear from the team |
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Ballachulish Bridge, West Highlands. Credit: Airborne Lens / Liam Anderstrem |
"Drive on the Left" campaign |
The latest "Drive on the Left" campaign has launched urging drivers to stay safe and alert during their journey through Scotland. A toolkit is available for you to spread this important message to your visitors. |
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Scottish COVID-19 Inquiry | survey for business owners |
Let’s Be Heard, is the Scottish COVID-19 Inquiry’s listening project. The Inquiry team is keen to hear more from business owners to assist with its investigations. The experiences shared will help the Inquiry understand the range of different impacts the pandemic has had for businesses across Scotland. |
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MSPs have backed legislation giving local authorities a new power to introduce a visitor levy that would raise funding for local visitor facilities and services. Local authorities that want to introduce a visitor levy will be able to do so after they have consulted with local communities, businesses and tourism organisations. |
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VisitScotland, Waverley Court, 4 East Market Street, Edinburgh, EH8 8BG |
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